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Award-Winning Enterprise Communications Executive Driving Global Strategy & Audience Engagement
ABOUT ME
Corporate communications leader operating at enterprise scale, with 25+ years of experience leading global brand, content and consumer communications strategies for complex organizations. Currently serving as Vice President of Consumer Communications, where I lead global communications initiatives supporting more than 720,000 members.
My work focuses on aligning messaging, advancing enterprise priorities and delivering integrated, multi-channel strategies across diverse business areas. I partner closely with senior leadership to develop executive communications, support organizational transformation initiatives and guide B2C communications through periods of growth, change and complexity.
Professional Skills
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Business writing
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Content strategy & development
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Corporate communications
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Content marketing
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Creative project oversight
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Crisis & issues communications
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Digital & print publications
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Editorial team management
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Email campaign management
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Executive communications
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Multimedia production management
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Social media community oversight
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Team leadership
TESTIMONIAL
“Every successful CEO needs a strong communication strategist who can take complex, global issues and produce strategic content geared specifically toward whatever market need his/her company is looking to fill. That is exactly what Raquel delivers.”
Jackie Bassett, CEO at Sealed Speed
FAVORITE QUOTES
"The right word at the right time can lead to great change, with the right execution."
“Either write something worth reading or do something worth writing.”
Benjamin Franklin
5 Tools Every Writer Should Use
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